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THE BASICS

Who is the primary contact for this project? Please include name, phone number, and email address.

Site Title / Name of business

Do you already have an existing website or domain? If yes, please provide the URL.

What is your budget for this project?

Do you have a deadline for this project?

Do you have content (both text and images) prepared for your new site?

Social Media Links:

STRATEGIC GOALS

Please tell me about the range of work you do, the products you sell, the services you offer, or the content you create.

Describe the ideal visitor to your website. Consumers or other businesses? Fashion-forward or more conservative? High-end or budget? Local to you or far-flung? Young or old?

When your ideal visitor arrives, what frame of mind are they in? Seeking information? Ready to purchase?

If your ideal visitor stopped by your website, what would you want them to do before they left? Contact you? Book an appointment? Make a purchase? Subscribe to your newsletter?

Please tell me about your industry and how you fit into it. Newcomer or established? Local, regional, or national? Artisanal or mass market?

What makes you or your business unique/competitive/appealing?

Which social media channels (if any) do you think your ideal visitor spends time on? Are you already interacting with them in a marketing capacity?

Keywords & keyword phrases you want to target for:

DESIGN DETAILS

What kind of feeling do you want your new site to radiate? When visitors come, what are the feelings you want to evoke?

Color combinations and font styles you have in mind?

Pages you would like included on your site (About / Services / Blog / Contact / Etc. Etc.):

What brands or individuals do you consider competition? (please include website)

What goals do you hope to meet by having this website?

Please list at least 3 websites that you really like and tell me what you especially like about each one:

Anything else you'd like to mention about this project?